When I first read "Ruby Slippers" from Seth Godin, I thought. Yes, yes, that's it. You need to have one thing, that's what I've been saying. You figure out that one thing, then start working towards making that magical moment arrive.

Then it hit me. As Seth puts it:

But for many sites, many companies, there isn't a thing. They can't articulate it. They have no wish. If you have no wish, how can it possibly come true?

Ahhh. What's my wish? I don't know exactly what my wish is. [...deep sigh...] Then, that's when it really sets in. [...more sighing ...] I don't have a wish.
You could also call it an objective, but I think that obsfucates the magic of "wish" within the walls of business double-talk. So there it is. I don't have a wish. And if I may, what I think Seth means by wish, is that one special goal, when reached, will allow all of your other plans to fall into place. Note to self, go to the beach and stare into the waves until i fugure out what I wish for.

P.S. Maybe this should get filed away under throw in blender of the same and "wish" for something else besides goop coming out. Just another re-hash or what eludes me. It's not one wish, it's a hundred million. Which to choose? What gets post-poned? Is this a scale of wishes until you receive you're big wish?

Photo Courtesy of Flickr Creative Commons: kern.justin